Mother earth is a personification of our plant, where we live. It is as important for us as we have something special to transfer to our next generation as gift for our living. But the scenario has changed, we as human start thinking that we have another planet, like mother earth to pass on to our future generation to fulfil their needs but we are wrong. Mother earth or Nature will always be far superior to anything we can recreate or thinks so. Thus, environmental action has emerged as a powerful tool to foster awareness, knowledge, and engagement in the protection and conservation of our planet:
•It helps to equipped individuals with an understanding of the intricate relationship between human activities and the environment.
•Empower people to make informed decisions and take proactive steps toward a sustainable future.
•Develop profound understanding of the interdependence between humans and the environment.
•Equips people with the tools to address environmental challenges and drive positive transformations.
Internationally, tinkering with natural environment has resulted in increasing incidents of natural disasters. Specifically, India has also been affected by the onslaught of natural disasters, created by human activities. Critically, environmental awareness and the need to protect it is the way forward for a better future for our next generations.
With this thought, Svaja accomplish various programs and actions to protect and preserve environment and biodiversity for the betterment of living beings and out mother earth as an heirloom.
Uddipan, also known as the Ecofriendly Lifestyle Marketplace, is an initiative by Svaja Foundation aimed at establishing a marketplace that offers eco-friendly daily options for individuals who are conscious of and concerned about environmental degradation. The initiative seeks to instigate behavioral change based on informed choices that, when put into action, become habitual practices. The fundamental premise is that the adoption of eco-friendly alternatives must be affordable, accessible, and fulfill the customers' needs. In today's competitive world, people are seeking cost-effective, eco-friendly options to lower their carbon footprint through simple adjustments to their daily consumption without compromising quality or satisfaction. The program is directed towards achieving the following objectives:
• Create a mobile marketplace of eco-friendly day-to-day products to bring change to enhance the supply of eco-friendly products which can be easily adopted.
• Promotion of healthy food products, which are designed and developed to cater to the taste of the younger generation with a positive effect on their health and environment.
The primary objective of the intervention is to offer a range of environmentally sustainable products available at competitive prices within a single roof. It aims to influence consumer behavior, encouraging individuals to consider their purchases' environmental and health implications. The marketplace intends to target educational institutions, businesses, and communities within the NCR and other urban areas.